We are at a tipping point for masculinity– a moment, when longstanding ideas and ideals surrounding masculinity, can and should be challenged.

“A new wave of masculinity is an act of defiance,” shared campaign model Isaiah. “Gender roles are thrust upon us from birth, and we're expected to exist within tradition at the expense of our truest expression in fashion, music, art, social interaction, and all matters of self-expression. We have to morph ourselves to fit into pre-made packaging. Now we're able to push back and ask, ‘why’? We can interrogate these longstanding gender roles by blurring the lines, and completely reset our thinking around what it means to be masculine or feminine - because we can't talk about masculinity without talking about femininity.”