DROP 2 2020

A NEW ERA OF GROOMING

Introducing BLM, a black nail color. SHOP

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Introducing

02 BLM

Introducing

02 BLM

BLM is a black nail color. As a Black-founded business championing diversity and self-expression, we're compelled to make a difference. BLM demonstrates our firm stance in solidarity with the Black community during an unprecedented year. Profits will be donated.

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2020:

  1. Introducing Nail Lacquer
  2. Welcome to Faculty
  3. A New Era of Grooming

“I'LL BE THE JUDGE OF MY OWN MANLINESS.” 

–DENNIS RODMAN

INTRODUCING THE NEW ERA OF GROOMING.

PRODUCTS, ROUTINES, AND HABITS TO FEEL GOOD IN YOUR OWN SKIN.

The debate has begun. In thought pieces and tweets, magazine cover shoots and daytime talk shows, people are asking—what exactly does it mean to be a man?

We’re for those who would openly answer—I don’t know. Nothing. Anything. Everything. For those willing to step out of the narrow band in which we’ve been forced to exist. To define for yourself, exactly what it means to be you.


Through our portfolio of modern grooming products, we champion the New Wave Masculine. We say that your identity is what you make of it. We believe feeling good in one’s skin, feeling fully and wholly yourself, lends us the confidence to live free from constraint.

So let’s join the conversation, together. Tell us what you think and stay tuned for what’s next.

MODERN GROOMING FOR TODAY & TOMORROW.

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