MODERN GROOMING FOR THE NEW MASCULINITY.

Navigating the world today feels like a game of watching where you tread, careful to not cross the fine lines drawn everywhere you look. What you can do, what you can say, how you can be.

Being masculine today can sometimes feel like living life within constraints—clean but not too clean; stylish but not too stylish; caring neither too much nor too little.

We’re working to build a world free from constraint. One that celebrates all of the wide-ranging, contradictory possibilities that masculinity holds for us. Both strength and tenderness, boastfulness and modesty, the quiet and the loud, the audacious and the vulnerable. Every facet, every feeling—we say that’s all part of the new, bigger, freer story we’re writing together.

FACULTY—(noun) An innate or acquired ability to act or do; any of the powers of the mind once believed to be the basis of all mental phenomenon; a natural aptitude embracing that which is innate and inherent as a strength; not a weakness.

What role does grooming play in all this? We believe feeling good in one’s skin, feeling fully and wholly yourself, lends us the confidence to live free from constraint. The peace of mind that enables us to take risks. The assurance with which we can then reveal what’s within. We believe we can do better than merely looking “presentable” everyday.

So we’re reimagining grooming—with more tools to help you feel more yourself. Our vision of modern grooming is a daily practice of self-creation, designed from the ground up for you to make what you will of it.

WHY WE EXIST

At Faculty we believe grooming is your world to create, and ours to facilitate. Much of the identity around masculinity has been thrown into crisis, and options to express the self have been characterized as off-limits. We’re here to rewrite that story. Our purpose is to inspire connection, self-expression, daring, style, and confidence–all to improve one’s quality of life.

Sometimes the journey to finding yourself can get crowded out by noise. The path to feeling comfortable in your own skin is complicated and can take a toll on mental health. That's why we donate 1% of sales to Crisis Text Line, a free 24/7 text line to chat with a counselor in times of crisis. If you or a friend are in need, text "HOME" to 741741 (U.S.) for help.


WHAT WE VALUE

CULTURAL DISRUPTION

We believe that cultural disruption, in its many forms of advocacy, conversation, and movements, is the key to creating a better world. We exist to not only create products and experiences that change the world, but to contribute to related cultural movements. We are a home for creatives and social scientists.

HUMAN-CENTERED DESIGN

We put our customers at the forefront of all decision making. This ensures we remain purpose driven, and create products and experiences that better quality of life.

TRANSPARENCY

We believe in creating not only a transparent internal environment for streamlined communication, but also external transparency about how we conduct business and contribute to world change. We welcome new ideas and critique—so speak up!

COLLABORATION

The only exception to the above is that you must collaborate with others. Rooting from our values of diversity and transparency, we believe working interdisciplinary allows us to innovate in ways others can’t, and is the key to our success.

DIVERSITY & EQUALITY

We embrace diversity and provide equal opportunity to all. We believe this makes us more sharp, creative, and human. Diversity is our most core and important value.

EXCELLENCE

We demand excellence and will not settle for less. If we’re wrong about something, we speak up as soon as possible to make the changes necessary to improve.

OUTPUT

We don’t care how you prefer to work. We acknowledge people have their unique needs to unlock their full potential, and it’s our job to best position you to do that. It is your job to output your best work.